Craig & Kris DeMarco are founding partners of Upward Projects, the Phoenix-based hospitality business behind popular concepts such as Postino WineCafé, Joyride Taco House, Federal Pizza, Windsor and Churn. They are also founding partners of Air Guitar, an elevated take on the modern convenience store, and DeMarco Unlimited, a global concept development company. The DeMarco’s are nationally recognized for creating inspired, community-focused restaurants and retail brands housed inside historic or architecturally significant spaces. They care about great design, constant innovation and delivering world class guest service.